The California Way: Sunny, with a Chance of Apocalypse

California Gov. Jerry Brown has found a sweet spot in climate-change communication. His genius is combining what seem on the surface to be two irreconcilable rhetorical strategies: a fateful doom and gloom, on the one hand, and sunny, pragmatic optimism on the other. Scientists, advocates and other politicians should take note. This could save the world, the California way.

Read my op-ed in the San Francisco Chronicle on “Earth Today / Earth 2050.”

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