Jamie Henn is one of the founders and the communications director of 350.org, arguably the most successful environmental communications campaign of our times. 350.org was started by Jamie and classmates at Middlebury College along with writer Bill McKibben. So Jamie’s visit to my class “Environmental Communications in the Anthropocene” gave students a view of what they might do, with some dedicated friends, some astute use of social media, storytelling, PR, and theatrics — plus a compelling global cause, and thousands of passionate allies worldwide. To prepare for the class discussion, Jamie asked the students to check out the 350.org web site and Facebook page to get a sense of their approach, the language they use, and the content they share. He also recommended two articles about 350.org, one in the Huffington Post and the other in Outside magazine. And finally, he recommended a slideshow in Upworthy as “the best presentation on what makes for good social media content that I’ve seen in a while.”
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Jamie Henn at UCLA IoES